Seminar 5, November 23-27, 2009

Seminar 5, November 23-27, 2009

Topics Covered



A. Finalising Groups and Companies for the Group Case Study Assignment
 
B. Review of How to Write the Synopsis/Summars

C. Review of How to Present the Case Study (starting Week 10 and finishing in Week 11)

D. Which Groups will get Good Grades?

E. Weekly Case Study - McDonald's


A. Finalising Groups and Companies for the Group Case Study Assignment


1. Register your group and yourself with your seminar tutor

2. Choose any one company from the following list:

- Nokia

- Microsoft

- Procter and Gamble

- Unilever

- M arks and Spencer

- BP

- BA

- Virgin

- or any other company (with the agreement of your seminar tutor)


B. Review of How to Write the Synopsis/Summary

Please note that you are required to submit a group summary of about 500 words about the presentation you are making during week 10 and 11 to the student office latest by 30th November 2009 2pm.


Also please note that the word limit of 500 words does not include bibliography or references. Pease ensure that your summary covers the following:

1. A small introduction about the company
2. The main highlights of the SWOT analysis performed
3. The recommendations
4. A small concluding remark
5. Sources of information in the form of bibliography


Also please note that your summary should be submitted as a word document which should be formatted as follows:

1. Cover page that should mention the following

- The title

- Module Name

- Module Number

- Name of Module leader

- Date of submission

- The names of students in the group

- The student number of students in the group

- Total number of words


2. Double spaced

3. Font to be used: Times Roman

4. Font size: 12


The assessment of your summary will be based upon the following criteria:

1. The arguments made

2. The analysis performed

3. Authenticity of information used

4. Level of research performed to make the analysis

5. Writing style


C. Review of How to Present the Case Study (starting Week 10 and finishing in Week 11)

For presentation:


a. Prepare a SWOT analysis of the company

b. Recommend an action plan that you as a group think would

i. capitalise on the opportunities identified

ii. overcome the weaknesses discussed
 
Please note:


a. Presentation Time: 6 minutes per group

b. Number of slides: Max 6 pages including title page and bibliography

c. It is mandatory for every student to present at least one slide

d. Students should maintain business dress code

e. Hard copy of presentation should be submitted before making a presentation to the tutor

f. A copy of the assessment sheet mentioning the following should be stapled on the left hand corner on the top of the presentation copy

i. Title of the presentation

ii. Names of all the students

iii. Student numbers of all the students


D. Which Groups will get Good Grades?

1. Researched information from academic sources (minimum 5 numbers)


2. Demonstration and understanding of your recommendations in relation to the company chosen.

3. Demonstrate how the understanding of how all the elements of the framework used works in the given environment.

4. Demonstration of learning process experienced.

5. Good use of business language

6. Effective and clear communication